Search Engine Optimization (SEO) Basics
Search Engine Optimization (SEO) is nothing but optimizing a website for Search Engines.It helps for designing and improving a website to get the better place in Search Engine results and improves the quality of traffic from search engines.It is a technic for what human viewers could search for.
If you are intend to do work on basic SEO, it is important to understand how search engines work by reading this Aticle.
How does the Search Engine Work
Search engine does many tasks to provide search results. Those task are Crawling, Indexing,Processing, Calculating Relevancy and Retrieving Results.
Search engines like Google, Yahoo updates algorithm dozens of times regularly in a month. If there is any change in your Website or Blog's rankings, it is because of this algorithm changes.
The Crawling is a process of quering all the web pages linked to a particular website or blog which is done by Software called Crawler., i.e Googlebot, for Google Search Engine.
The indexing is about creating a index for all the web pages and put them into a Single database to retrieve it as and when required.
In the Processing, Based on the search request, the search engine compares the search keywords in the search query with the indexed pages in the database.
The search keywords may be matched with more than one page, so the search engine begins to calculate the relevance of each page in its available index and showing them in the browser finally by means of Retriving Result.
Search Engine Ranking
The Search Engine shows thousands of results from its Database for a particular search query for the relevant Keyword. The Ranking of the page is measured by the position of the web page shown in the Search Engine Result.
If Search engine considers a webpage in the first place, then it will be consdered as No. 1 with highest ranking. Thus, the SEO is process of enhancing a website to achive a high ranking in Search Engine results.